Dina ElSelmy
Founder & CEO · UBI
"Welcome address — setting the stage for a new era of leadership."
A premium, signature, certified one-day leadership programme — convening the region's most distinguished faculty to teach every dimension of modern leadership, end to end, in a single, extraordinary day.
UBI Festival is a premium signature leadership programme — purpose-built for the leaders shaping the region's most ambitious organisations. In one carefully orchestrated day, you progress through a holistic curriculum that addresses every dimension of modern leadership: strategy, future readiness, AI fluency, decision psychology, talent & generations, presence, empathy, wellbeing, and the human capabilities AI cannot replace. Beyond the sessions, the festival weaves in hands-on activities, live exchanges with faculty, and exhibits of the innovations defining what comes next.
An intensive, certified training programme — engineered, sequenced, and delivered by the region's most distinguished faculty: program leaders, futurists, educators, consultants, and master coaches. You leave with frameworks you can put to work the very next day, a UBI certification, and lifetime membership in one of the most influential leadership communities in the region.
One day. One holistic curriculum. Every dimension of leadership — taught by a faculty unlike any other in the region.
A faculty curated for the depth, originality, and lived application of their work — and for their craft in passing it on. Program leaders, futurists, educators, consultants, and master coaches — all in one room, on one day.
Founder & CEO · UBI
"Welcome address — setting the stage for a new era of leadership."
Futurist · Global Speaker
"Leading from the Future."
Architect of Humanized Brands
"Humanize to Lead — Strategy to Impact."
Health & Happiness Coach
"Happiness & AI — Designing Human Performance."
Co-Founder · Gosu Academy
"Game Thinking to Outperform."
Global Leader in Coaching
"Strategic Thinking in a World of Noise."
Quantum Psychologist · Mentor
"Quantum Psychology Behind Big Decisions."
Leadership & Business Coach
"The Leader People Will Not Quit."
Leadership Coach
"Presence with Purpose — Leading with Empathy."
The full curriculum, sequenced for compound learning. Click any session to reveal the training description, key topics, and faculty bio — every moment designed to build on the last.
Arrive, collect your festival pass, and ease into the morning. A setting designed for first conversations among peers.
An opening address to frame the day's agenda, highlight key themes, and welcome participants to the experience — setting the context for the ideas, discussions, and insights to follow.
Founder of Urban Business Institute, the region's premier leadership institute convening visionaries to shape the future of business and human potential.
A forward-looking session on how leaders can anticipate change, navigate AI-driven disruption, and build organizations that are future-ready, resilient, and aligned.
A world-renowned futurist whose work helps governments and corporations navigate the technological disruptions reshaping global business.
A strategic perspective on how leaders can stand out, build trust, and drive real impact in a world saturated with AI and content.
A leading authority on humanized leadership and trust capital — advisor to global brands and executive teams across MENA.
An interactive session exploring how AI can enhance human wellbeing, resilience, and performance without losing the human essence of work.
Coach to executives and high-performance teams on the integration of wellbeing, technology, and sustainable performance.
A signature break in the Four Seasons Cairo Nile Plaza ballroom — designed to foster meaningful connection between faculty and fellow leaders.
A hands-on innovation lab where leaders engage directly with the technologies reshaping their sectors — turning future and emerging tech into applied strategy they can deploy back home.
UBI\'s applied innovation programme — translating future and technology into practical capability for leaders across the Middle East.
A strategic look at how game design principles are driving measurable business results — from engagement to performance — across leading global organisations.
Pioneer in applying game design thinking to organisational performance and learning systems.
How leaders can cut through noise, regain clarity, and make better strategic decisions in an age of constant overload.
An internationally recognised coach to senior leaders and boards across the Middle East, Europe, and Africa.
An unhurried interlude with afternoon tea, signature mocktails, and quiet space for reflection between the morning's intellectual intensity and the afternoon's transformational sessions.
An exploration of the unconscious patterns, internal alignments, and psychological upgrades required to scale beyond strategy alone.
A transformational mentor working with founders and senior leaders on the inner architecture of scale.
Future-proof leadership in a world shaped by AI, burnout, and shifting generational expectations — and what it takes to retain and inspire today's talent.
A leadership coach and business strategist working with executives across the GCC and Egypt.
Exploring how empathy, self-awareness, and human connection shape true leadership presence and drive meaningful influence.
A leadership coach focused on presence, empathy, and the human dimension of executive performance.
A closing address from UBI's founder, followed by a sunset Nile-side networking reception — the room you've been in all day, now with everything you've learned in your hands.
Across previous editions of UBI Festival, we've welcomed leaders, founders, and changemakers from Egypt, the GCC, and beyond — building one of the region's most influential communities of practice.
UBI brings together the full holistic curriculum of modern leadership — every capability your senior people need, sequenced and delivered as one coherent training experience.
Anticipating disruption, navigating megatrends, building organisations that thrive in the age of AI.
Standing out, building trust, and driving impact in a world saturated with AI and content.
Designing the future of human performance — clarity, resilience, and sustainable high output.
How AI is reshaping industries, talent, and competitive advantage — and how leaders integrate it well.
How the smartest companies use game design principles to drive engagement, performance, and profitability.
Cutting through noise, regaining clarity, and making confident decisions in an age of overload.
The unconscious patterns and internal alignments behind million-dollar decisions and scaling beyond strategy.
Future-proof leadership for a world of AI, burnout, and shifting generational expectations — retaining today's talent.
Why empathy is a defining leadership strength — and how presence shapes meaningful, lasting influence.
Certified by Urban Business Institute — recognised across the MENA region.
The frameworks, models, and methodologies taught — yours to put to work the very next day.
Membership in the UBI Community — a peer network of senior leaders, sustained year-round.
Post-event access to all sessions, faculty notes, and curated reading lists.
UBI Festival is built for leaders, founders, and changemakers — and the people their organisations are betting on. Every seat is reviewed; every cohort is curated.
CEOs, COOs, CFOs, CHROs, CMOs, CTOs — leaders setting direction at the highest level.
Founders, MDs, and managing partners scaling organisations across the region.
Senior Vice Presidents, Heads of Strategy, GMs, and division leaders running material P&Ls.
Chief People Officers, HR Directors, Heads of Learning & Talent investing in their senior bench.
The next-generation leaders identified by their organisations as the bench of tomorrow.
Non-executive directors, board chairs, and advisors shaping governance and strategic intent.
Email info@ubi-mena.com for a quote.
Our renowned faculty brings together the rarest combination of minds — those who design the future, those who teach it, and those who help leaders live it.
Architects of transformation guiding Fortune 500s and government agendas across MENA.
Anticipating disruption, mapping megatrends, equipping leaders to thrive in the age of AI.
Faculty translating cutting-edge research into actionable executive learning.
Strategic advisors with proven frameworks for scale, transformation, and competitive advantage.
Master coaches unlocking presence, resilience, and the human leadership AI cannot replace.
One day. One holistic curriculum. The full faculty.
A community for life — for the leaders shaping the region.
Premium · Signature · Certified · All-inclusive
All applicants subject to review · Limited capacity
Email info@ubi-mena.com for a quote.
Request a Quote →UBI Festival is the premier platform for organizations and brands committed to the future of leadership in the MENA region. Sponsors gain extraordinary access to a curated audience of decision-makers — and shared authorship of one of the year's most talked-about gatherings.
Request the Sponsorship Deck →Title-tier presence · keynote alignment · curated executive roundtable seat · year-round visibility.
Stage moment · branded faculty session · premium exhibition placement · VIP delegate passes.
Networking-moment sponsor · branded touchpoints across the festival · delegate passes.
Designed around your brand's specific objectives — including media, content, and category exclusivity.
Customise a private, candid session with our faculty — a curated experience reserved for boards, founders, and senior leadership teams who require discretion at the highest level.
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